ANDY Awards

Creative Award

New York, United States

Update

Sony PlayStation 2 - "Bodies"

$TBWA\PARIS$

6916

Title	Bodies
Agency	TBWA\PARIS
Campaign	Body Parts - Sony
Advertiser	Sony Corporation of America
Brand	Sony PlayStation 2
Posted	August 2006
Product	Playstation 2
Business Sector	Video Games/Consoles
Media Type	Print
AI Description	The advertisement for Sony PlayStation 2 features a surreal and imaginative composition showcasing a blend of human body parts artistically intertwined. Elements such as a giant ear, an oversized foot, and facial expressions are creatively fused together, creating an unusual and whimsical scene. The backdrop includes everyday objects like a lamp and a painting, contributing to a sense of distorted reality. This visually intriguing ad exudes creativity and encourages viewers to embrace the unpredictable and innovative world of gaming offered by PlayStation 2.
Creative Director	Erik Vervroegen
Art Director	Sébastien Vacherot
Copywriter	Sébastien Vacherot
Art Director	Jessica Gérard-Huet
Copywriter	Jessica Gérard-Huet
Art Director	Loic Cardon
Copywriter	Loic Cardon
Art Director	Ingrid Varetz
Copywriter	Ingrid Varetz
Photographer	Yann Robert
Art Director	Gregory Barry
Copywriter	Gregory Barry
Account Manager	Anne Vincent
Account Manager	Olivier Sebag
Account Manager	Frédéric Lepoutre