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ANDY Awards

Creative Award
New York, United States
Marmite - "Mother" by ANDY Awards 2007

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TitleMother
Agency
Campaign Squeezy Spread - Unilever Bestfoods
Advertiser Unilever
Brand Marmite
Date of First Broadcast/Publication 2006 / 4
Product Squeezy Spread
Business Sector Food
Tagline You either love it or hate it
Media Type Television
Length
Market United Kingdom
AI Description The Marmite ad features a young mother in a dimly lit kitchen, clearly exhausted as she cradles her baby. In her robe, she prepares toast with Marmite Squeezy Spread as a snack during the quiet night. There's a calm domesticity at first, but the plot twists humorously as the baby unexpectedly throws up, mimicking the polarizing reaction people have to Marmite's taste. This unexpected moment creates a comedic effect, linking the tagline, "You either love it or hate it." The ad portrays the chaotic yet affectionate life of a mother, tying in the unique, love-it-or-hate-it appeal of Marmite.
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