Coca-Cola - "What Goes Around" by ANDY Awards 2007
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Coca-Cola - "What Goes Around"
- Brand: Coca-Cola
- Country: United Kingdom
- Advertiser: Coca-Cola Company
| Title | What Goes Around |
| Agency | Mother London |
| Campaign | What Goes Around |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | June 2006 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Soundtrack | Love Is The Truth |
| AI Description | The Coca-Cola ad, created by Mother London in 2006, opens with a woman watching a tennis match on TV, holding a Coke bottle. As she smiles, multiple clones of her appear, each also holding a Coke. The scene transitions outdoors, showing these women joining a similarly dressed group of people in white. The vibrant setting is full of energy with people happily sharing Coca-Cola bottles and dancing. Parrots fly around, and other groups, including children playing near trees, add to the joyful atmosphere. The ad uses special effects to amplify the theme of sharing and community, all set to the tune 'Love Is The Truth.' The colorful and playful scenes effectively convey happiness and connection, leaving an impression of unity and love. |
| Creative Director | Robert Saville |
| Creative Director | Mark Waites |
| Copywriter | Caroline Pay |
| Art Director | Kim Gehrig |
| Agency Producer | Richard Firminger |
| Production Company | Nexus Studios |
| Director | Nagi Noda |
| Editor | Ben Stephens |
| Producer | Charlotte Bavasso |
| Music | Jack White |
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