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ANDY Awards

Creative Award
New York, United States
Marmite - "Crazy Frog" by ANDY Awards 2007

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TitleCrazy Frog
Agency
Campaign Squeezy Spread - Unilever Bestfoods
Advertiser Unilever
Brand Marmite
PostedJune 2006
Product Squeezy Spread
Business Sector Food
Media Type Print
Market United Kingdom
AI Description The Marmite 'Crazy Frog' ad features an illustration made entirely from Marmite squeezy spread. The image depicts a cartoon frog, modeled after Crazy Frog, created with intricate swirls and splashes of the spread to form its face and body. Musical notes drawn with the spread emphasize the character's musical association. The ad cleverly uses Marmite to draw not only the frog but also a trail leading to the product itself, which is strategically placed in the bottom corner. Accompanying the image is the iconic tagline 'You either love it or hate it,' written in the same Marmite-drawn style. The ad embodies the playful and divisive nature of Marmite's flavor and branding with a humorous and creative twist.
Creative Director
Copywriter
Art Director
Photographer
Illustrator
Illustration
Account Supervisor
Account Supervisor