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Creative Award
New York, United States
Marmite - "Jose Mourinho" by ANDY Awards 2007

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TitleJose Mourinho
Agency
Campaign Squeezy Spread - Unilever Bestfoods
Advertiser Unilever
Brand Marmite
PostedJune 2006
Product Squeezy Spread
Business Sector Food
Media Type Print
Market United Kingdom
AI Description The Marmite print ad features a strikingly artistic and monochrome depiction of what appears to be a portrait shaped by the squeezy black spread. The portrait looks like it's drawn using the marmite itself, creating a texture-rich, bold design against a simple, plain background. The Marmite Squeezy bottle is positioned towards the bottom right, complemented by the tagline "You either love it or hate it." This emphasizes the polarizing nature of the product and adds a touch of humor by linking it with a well-known personality.
Creative Director
Copywriter
Art Director
Photographer
Illustrator
Illustration
Account Supervisor
Account Supervisor
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