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ANDY Awards

Creative Award
New York, United States
Marmite - "France" by ANDY Awards 2007

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TitleFrance
Agency
Campaign Squeezy Spread - Unilever Bestfoods
Advertiser Unilever
Brand Marmite
PostedJune 2006
Product Squeezy Spread
Business Sector Food
Media Type Print
Market United Kingdom
AI Description The print ad for Marmite's Squeezy Spread features a unique and creative design showcasing a map of France. The map is cleverly drawn using Marmite itself, creating a visually stark contrast against a plain, light background. The spread traces the country's outline with drips and splatters, emphasizing Marmite's notorious polarizing effect. The ad playfully includes the line 'On l’adore ou on déteste,' highlighting the love-hate relationship people have with Marmite. The product packaging is shown to the side, effectively linking the artistic depiction with the actual product.
Creative Director
Copywriter
Art Director
Photographer
Illustrator
Illustration
Account Supervisor
Account Supervisor
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