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Creative Award
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Marmite - "Mr Bean" by ANDY Awards 2007

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TitleMr Bean
Agency
Campaign Squeezy Spread - Unilever Bestfoods
Advertiser Unilever
Brand Marmite
PostedJune 2006
Product Squeezy Spread
Business Sector Food
Media Type Print
Market United Kingdom
AI Description This print advertisement cleverly uses the iconic character, Mr Bean, drawn entirely with Marmite to capture attention. The humorous twist uniquely visualizes Marmite's famous slogan, "You either love it or hate it," reflecting the spread's divisive nature. The design portrays Mr Bean's exaggerated facial expression, created with Marmite's intense brown color, growing out from the jar as if the spread has a life of its own. The artwork, minimalist in style, plays on the cultural phenomenon surrounding both the character and the product, inspiring both laughter and nostalgic recognition. The slogan is written using the spread itself, hinting at Marmite's bold and polarizing taste, with the jar strategically placed at the bottom right to tie the imagery together as both playful and memorable.
Creative Director
Copywriter
Art Director
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Illustrator
Illustration
Account Supervisor
Account Supervisor