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Creative Award
New York, United States
Marmite - "George Bush" by ANDY Awards 2007

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TitleGeorge Bush
Agency
Campaign Squeezy Spread - Unilever Bestfoods
Advertiser Unilever
Brand Marmite
PostedJune 2006
Product Squeezy Spread
Business Sector Food
Media Type Print
Market United Kingdom
AI Description The print ad is a bold and humorous depiction utilizing the iconic Marmite spread to create a portrait resembling George Bush. The image employs a minimalist style, with dark brown spread forming the face against a plain background. In the bottom right corner, a Marmite squeezy bottle is displayed alongside the tagline "You either love it or hate it," highlighting the divisive nature of both the product and the caricatured subject. The ad captures attention through satire and visual creativity, merging politics with a common household product to make a memorable statement.
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