42below - "Casino" by ANDY Awards 2007
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42below - "Casino"
- Brand: 42below
- Country: United States
- Advertiser: 42below
| Title | Casino |
| Agency | Saatchi & Saatchi |
| Campaign | 42below Campaign |
| Advertiser | 42below |
| Brand | 42below |
| Posted | June 2006 |
| Product | Vodka |
| Business Sector | Spirits, Fortified Wines |
| Media Type | |
| Market | United States |
| AI Description | The advertisement for 42below vodka presents a structured sequence of black and white illustrations, evoking a retro and minimalistic style. An image of a pointing hand directs the viewer towards a casino emblem, setting the scene. The layout resembles storyboard frames, emphasizing a narrative progression. Each row combines key symbols of gambling such as cards and poker chips, culminating in the displayed bottle of 42below vodka. The imagery implies a playful narrative associated with casino nightlife, blending elements of leisure, risk, and humor. The juxtaposition of the playful elements with the stark minimalist print style creates a distinctive and engaging ad. |
| Creative Director | Tony Granger |
| Creative Director | Jan Jacobs |
| Creative Director | Leo Premutico |
| Copywriter | Brian Ahern |
| Art Director | Philip Bonnery |
| Illustration | Clipart.com |
| Account Supervisor | Aimee Mccammon |
| Account Supervisor | Michael Zuna |
| Account Supervisor | Fran Cook |
| Art Buyer | Allie Taylor |