42below - "Bareback Mountain" by ANDY Awards 2007
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42below - "Bareback Mountain"
- Brand: 42below
- Country: United States
- Advertiser: 42below
| Title | Bareback Mountain |
| Agency | Saatchi & Saatchi |
| Campaign | 42below Campaign |
| Advertiser | 42below |
| Brand | 42below |
| Posted | June 2006 |
| Product | Vodka |
| Business Sector | Spirits, Fortified Wines |
| Media Type | |
| Market | United States |
| AI Description | The 'Bareback Mountain' ad for 42below vodka uses a minimalist, black-and-white cartoon style to humorously depict a series of symbolic images. The sequence includes a reference to a classic Western cowboy setting, featuring mountains, cowboys, horses, and bottles of vodka prominently displayed alongside symbolic icons like a thermometer and tent. The ad is playful, blending elements of adventure, rebellion, and freedom. It uses visual humor to engage the audience, telling a story about the choice of vodka, personalized by distinctive Western imagery. |
| Creative Director | Tony Granger |
| Creative Director | Jan Jacobs |
| Creative Director | Leo Premutico |
| Copywriter | Brian Ahern |
| Art Director | Philip Bonnery |
| Illustration | Clipart.com |
| Account Supervisor | Aimee Mccammon |
| Account Supervisor | Michael Zuna |
| Account Supervisor | Fran Cook |
| Art Buyer | Allie Taylor |