42below - "Office Party" by ANDY Awards 2007
Filter results by
42below - "Office Party"
- Brand: 42below
- Country: United States
- Advertiser: 42below
| Title | Office Party |
| Agency | Saatchi & Saatchi |
| Campaign | 42below Campaign |
| Advertiser | 42below |
| Brand | 42below |
| Posted | June 2006 |
| Product | Vodka |
| Business Sector | Spirits, Fortified Wines |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | This advertisement for 42below vodka features a playful comic-strip style layout. The illustrations are in black and white, highlighted by bold cartoonish characters and elements such as a necktie, gramophone, and clock juxtaposed in an office party setting. The sequence of images humorously illustrates the transformation of a typical office worker into a party enthusiast when the vodka bottle is introduced. Various humorous scenarios are depicted, like an eager party-goer communicating with colleagues and the eventual chaotic celebration. The style is simplistic yet carries an engaging narrative, appealing to a youthful audience who enjoys humor and social gatherings. Notably, the final panel features a map of Mexico, indicating perhaps an international expansion or target market. |
| Creative Director | Tony Granger |
| Creative Director | Jan Jacobs |
| Creative Director | Leo Premutico |
| Copywriter | Brian Ahern |
| Art Director | Philip Bonnery |
| Illustrator | Clipart.com |
| Account Supervisor | Aimee Mccammon |
| Account Supervisor | Michael Zuna |
| Account Supervisor | Fran Cook |
| Art Buyer | Allie Taylor |