42below - "Transvestite" by ANDY Awards 2007
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42below - "Transvestite"
- Brand: 42below
- Country: United States
- Advertiser: 42below
| Title | Transvestite |
| Agency | Saatchi & Saatchi |
| Campaign | 42below Campaign |
| Advertiser | 42below |
| Brand | 42below |
| Posted | June 2006 |
| Product | Vodka |
| Business Sector | Spirits, Fortified Wines |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The ad for 42below vodka features a series of comic-style black-and-white illustrations. It shows a sequence of images highlighting a transformation theme, where the elements gradually change: a man and woman’s faces, vodka bottles, and various items like shoes and a rooster. The illustrations link humorous associations with vodka as a catalyst for unexpected changes, playing with themes of identity and transformation. The comic aesthetic adds a playful, retro feel to the concept, making the vodka bottle the central piece in this collage of iconic visuals and changes. |
| Creative Director | Tony Granger |
| Creative Director | Jan Jacobs |
| Creative Director | Leo Premutico |
| Copywriter | Brian Ahern |
| Art Director | Philip Bonnery |