42below - "Do It Yourself" by ANDY Awards 2007
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42below - "Do It Yourself"
- Brand: 42below
- Country: United States
- Advertiser: 42below
| Title | Do It Yourself |
| Agency | Saatchi & Saatchi |
| Campaign | 42below Campaign |
| Advertiser | 42below |
| Brand | 42below |
| Posted | June 2006 |
| Product | Vodka |
| Business Sector | Spirits, Fortified Wines |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The ad for 42below Vodka utilizes a vintage, comic-style illustration in black and white. It features a hand pointing toward different combinations of images in a grid format. The images depict a sequence with a woman's face, a bar, and several bottles of vodka. The storyline seems to progress with a man’s face, a car, a bed, a volcano, fireworks, and a hand holding a cigarette. It captures a whimsical mix of everyday scenes framed as various DIY concoctions, playing on imagination and creativity. The minimalist design implies a sense of nostalgia and emphasizes the simplicity and versatility of the product. |
| Creative Director | Tony Granger |
| Creative Director | Jan Jacobs |
| Creative Director | Leo Premutico |
| Copywriter | Brian Ahern |
| Art Director | Philip Bonnery |
| Illustrator | Clipart.com |
| Account Supervisor | Aimee Mccammon |
| Account Supervisor | Michael Zuna |
| Account Supervisor | Fran Cook |
| Art Buyer | Allie Taylor |