42below - "Flight Attendant" by ANDY Awards 2007
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42below - "Flight Attendant"
- Brand: 42below
- Country: United States
- Advertiser: 42below
| Title | Flight Attendant |
| Agency | Saatchi & Saatchi |
| Campaign | 42below Campaign |
| Advertiser | 42below |
| Brand | 42below |
| Posted | June 2006 |
| Product | Vodka |
| Business Sector | Spirits, Fortified Wines |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The 42below 'Flight Attendant' ad uses humor and surrealism to engage the viewer. It features a sequence of illustrated icons including a vodka bottle, a flight attendant, and various everyday objects like a clock, showerhead, airplane, buildings, and a telephone. These items are arranged in a grid layout, resembling a comic strip or storyboard. The style is minimalist and monochrome, with a playful retro vibe. The icons seem to form a narrative, suggesting a connection between the vodka and the cosmopolitan lifestyle, subtly expressed through the imagery of travel and urban life. The ad targets an audience with a taste for witty and sophisticated humor, appealing to their sense of imagination and curiosity. Its design and eclectic illustrations encourage the viewer to explore the connections between each element. |
| Creative Director | Tony Granger |
| Creative Director | Jan Jacobs |
| Creative Director | Leo Premutico |
| Copywriter | Brian Ahern |
| Art Director | Philip Bonnery |
| Illustrator | Clipart.com |
| Account Supervisor | Aimee Mccammon |
| Account Supervisor | Michael Zuna |
| Account Supervisor | Fran Cook |
| Art Buyer | Allie Taylor |