ANDY Awards

Creative Award

New York, United States

Update

Sony PlayStation 2 - "Head"

$TBWA\PARIS$

12934

Title	Head
Agency	TBWA\PARIS
Campaign	Body Parts - Sony
Advertiser	Sony Corporation of America
Brand	Sony PlayStation 2
Posted	June 2006
Product	Playstation 2
Business Sector	Video Games/Consoles
Media Type	Print
AI Description	The ad presents a striking visual of a young man's face with half of it removed to reveal a complex, surreal world inside his head. This intricate portrayal showcases various imaginative elements, encapsulating creativity and diverse activities. The ad effectively uses surrealism to imply the immersive world offered by PlayStation 2, echoing the boundless potential accessible through gaming. The rich detail within the head invites viewers to contemplate the vastness of human imagination, seamlessly connecting it with the deeper experiences available through the console.
Creative Director	Erik Vervroegen
Art Director	Sébastien Vacherot
Copywriter	Sébastien Vacherot
Art Director	Jessica Gérard-Huet
Copywriter	Jessica Gérard-Huet
Art Director	Loic Cardon
Copywriter	Loic Cardon
Art Director	Ingrid Varetz
Copywriter	Ingrid Varetz
Photographer	Yann Robert
Art Director	Gregory Barry
Copywriter	Gregory Barry
Account Manager	Anne Vincent
Account Manager	Olivier Sebag
Account Manager	Frédéric Lepoutre