MADD - "Jenny" by ANDY Awards 2007
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MADD - "Jenny"
- Brand: MADD
- Country: United States
- Advertiser: Mothers Against Drunk Driving
| Title | Jenny |
| Agency | Clarity Coverdale Fury Advertising, Inc. |
| Campaign | Outdoor - MADD |
| Advertiser | Mothers Against Drunk Driving |
| Brand | MADD |
| Posted | June 2006 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The ad, part of the Mothers Against Drunk Driving campaign titled 'Jenny,' is displayed in a school hallway. The stark white corridor features a bold poster on the wall with the name 'JENNY' in large red letters. Beside it, another poster details the tragic story of Jenny Walker, who passed away in a car accident caused by a drunk driver. The text emphasizes the lethality and suddenness of the incident: she was thrown 28 feet after crashing into a lamp post. This somber narrative underscores a crucial message: the dangers of drunk driving. The aesthetic is minimalistic yet powerful, characterized by the use of space, color, and direct language to convey the gravity of the message. |