MADD - "Lisa" by ANDY Awards 2007
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MADD - "Lisa"
- Brand: MADD
- Country: United States
- Advertiser: Mothers Against Drunk Driving
| Title | Lisa |
| Agency | Clarity Coverdale Fury Advertising, Inc. |
| Campaign | Outdoor - MADD |
| Advertiser | Mothers Against Drunk Driving |
| Brand | MADD |
| Posted | June 2006 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The ad, part of a campaign by Mothers Against Drunk Driving (MADD), depicts a simple yet impactful scene. A large, bold poster is positioned alongside a staircase. The poster features the name 'Lisa' in bold red letters, drawing attention. Beside it, a detailed text narrates a tragic incident: on September 5, 1997, Lisa Miller was impaled by an iron rail due to a drunk driving accident. It emphasizes the fatal outcome and serves as a stark reminder of the dangers associated with drunk driving. The text concludes with a poignant warning: an additional reason not to ride with a drunk driver. The use of minimalistic and modern design elements ensures the message is clear and directs focus on the serious consequences highlighted in the story. |
| Creative Director | jac Coverdale |
| Art Director | Jim Landry |
| Copywriter | Michael Atkinson |
| Account Manager | Gary Hellmer |
| Agency Producer | Caroline Gibbs |