Toyota - "Tide" by ANDY Awards 2007
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Toyota - "Tide"
- Brand: Toyota
- Country: United States
- Advertiser: Toyota Motor Corporation
| Title | Tide |
| Agency | Saatchi & Saatchi |
| Campaign | Tough Tacoma - Toyota |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Posted | February 2006 |
| Product | Tacoma |
| Business Sector | Trucks, Pick-Up Trucks |
| Tagline | moving forward |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad features a red Toyota Tacoma parked on a rugged beach, seemingly at the mercy of an incoming tide. With dramatic waves crashing against it, the truck remains undaunted and unscathed, showcasing its resilience. The environment is wild and adventurous, emphasizing the Tacoma’s capability and durability. The ad takes a bold and realistic tone as it brilliantly captures the Tacoma’s interaction with extreme natural elements. The line 'Tacoma | Invincible' flashes on screen, underscoring the message of strength and reliability. Finally, the Toyota logo and the tagline 'moving forward' appear, reinforcing the brand's forward-thinking and robust automotive prowess. |
| Executive Creative Director | Harvey Marco |
| Creative Director | Steve Chavez |
| Copywriter | Greg Fraley |
| Creative Director | Dino Spadavecchia |
| Art Director | Dino Spadavecchia |
| Agency Producer | Richard Bendetti |
| Production Company | Harvest |
| Director | Baker Smith |
| Producer | Mala Vasan |
| Editor | Paul Martinez |
| Editing Company | Lost Planet |
| Account Supervisor | Janine Kanamori |
| Account Manager | Marisstella Marinkovic |
| Advertiser's Supervisor | Kim McCullough |