ANDY Awards

Creative Award

New York, United States

Update

Smoothie Mix Skittles Candy - "Sheepboys"

$TBWA\Chiat\Day New York$

10139

Title	Sheepboys
Agency	TBWA\Chiat\Day New York
Campaign	Taste The Rainbow - Skittles
Advertiser	MasterFoods
Brand	Smoothie Mix Skittles Candy
Posted	June 2005
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Story	Two sheepboys discuss the hard-to-believe combinations of fruit flavors in Smoothie Mix Skittles
Media Type	Television & Cinema
Length	30 seconds
Market	United States
AI Description	The ad begins with two men dressed as sheep, known as the 'sheepboys,' standing outdoors in a field, engaging in a humorous conversation. They are marveling at the unique fruit flavor combinations of Smoothie Mix Skittles, such as orange and mango and peach and pear. The setting includes a tree stump topped with an open pack of Skittles. The sheepboys, with exaggerated sheep wool costumes and human faces, analyze the unusual blend of flavors. A farmer eventually interrupts, warning them to stop their chatter. The ad concludes with the tagline "Blend the Rainbow. Taste the Rainbow," against a colorful backdrop, emphasizing the fun and whimsical nature of the candy's flavors.
Creative Director	Scott Vitrone
Creative Director	Ian Reichenthal
Creative Director	Gerry Graf
Copywriter	Ian Reichenthal
Art Director	Scott Vitrone
Agency Producer	Nathy Aviram
Production Company	Moxie Pictures
Director	Martin Granger
Producer	Verity Grantham
Editor	Jun Diaz