Toyota - "Girlfriend" by ANDY Awards 2007
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Toyota - "Girlfriend"
- Brand: Toyota
- Country: United States
- Advertiser: Toyota Motor Corporation
| Title | Girlfriend |
| Agency | Saatchi & Saatchi |
| Campaign | Tough Tacoma - Toyota |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Posted | March 2004 |
| Product | Tacoma |
| Business Sector | Trucks, Pick-Up Trucks |
| Tagline | Get the feeling. |
| Story | Shot in home video style, an enraged girlfriend takes revenge on her boyfriend's true object of affection, his Tacoma, by pushing it off a canyon cliff with surprisingly disappointing results. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad begins on a sandy beach where a group of young adults are joyriding in a red Toyota Tacoma, demonstrating its rugged capabilities. Amidst playful shouts, the camera shifts to a woman, presumably the girlfriend, expressing her frustration over her boyfriend's obsession with his truck. In a surprise twist, she pushes the Tacoma off a cliff, expecting it to be destroyed. The camera follows the truck as it plummets down the steep canyon, yet despite the dramatic fall, the Tacoma miraculously lands with minimal damage, illustrating its toughness. The ad ends with a shot of the truck riding away intact, underscoring its resilience. The tagline "Get the feeling" is displayed, linking the emotional and experiential thrill with the Tacoma's durability and quality. |
| Special Effects / VFX | Methodstudios |
| Production Company | Harvest |
| Editing Company | Lost Planet |
| Agency Producer | Elissa Singstock |
| Account Executive | Paul Silverman |
| Creative Director | Harvey Marco |
| Copywriter | Travis Sorge |
| Art Director | Dino Spadavecchia |
| Producer | Brad Stevenson |
| Director | Baker Smith |
| Editor | Paul Martinez |
| Executive Creative Director | Steve Rabosky |