adidas - "adidas Sports Style" by ANDY Awards 2006
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| Title | adidas Sports Style |
| Agency | Neue Digitale |
| Campaign | adidas Sports Style |
| Advertiser | adidas-Salomon |
| Brand | adidas |
| Posted | April 2006 |
| Business Sector | Sportswear |
| Media Type | Web Site |
| Length | |
| More Information | www.neue-digitale.de/projects/y-3_fw2005 |
| AI Description | The ad is a visually captivating representation of adidas' collaboration with Yohji Yamamoto for the Y-3 line. Set in a minimalist and geometric style, the ad uses a grid of cubes to showcase different models dressed in the Spring/Summer collection. The models are positioned in dynamic and artistic poses, emphasizing the fluid motion and elegance of the clothing. With a focus on both style and modernity, the cubes rotate and reveal various outfits, highlighting pieces such as a vibrant red dress and stylish accessories. Neutral and subdued colors dominate, except for striking pops of red, conveying a contemporary and fashionable aesthetic. The ad implicitly communicates a message of style, innovation, and the boundary-pushing nature of the Y-3 collaboration, appealing to a fashion-forward audience. |
| Creative Director | Olaf Czeschner |
| Programmer | Jens Steffen |
| Design Company | Neue Digitale |
| Copywriter | Katharina Schlungs |
| Art Director | Joerg Waldschuetz |
| Account Supervisor | Kai Greib |
| Interactive Designer | Joerg Waldschuetz |
| Interactive Designer | Andre Bourguignon |
| Interactive Designer | Stefan Schuster |
| Interactive Designer | Peter Kirsch |
| Interactive Designer | Antje Thomsen |
| Sound Design Company | Christoph Riebling |
| Sound Design Company | Jens Steffen |
| Photographer | Marc Trautmann |
| Photographer | Daniel Woeller |