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ANDY Awards

Creative Award
New York, United States
If Insurance - "Bad Luck" by ANDY Awards 2006

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TitleBad Luck
Agency
Campaign Bad Luck
Advertiser If
Brand If Insurance
PostedApril 2006
Business Sector Banking & Financial Services, Investments, Stock Brokers
Media Type Web Site
Length
More Information demo.fb.se/e/if/badluck/
AI Description The ad begins with an exterior and interior view of a house. The narrator explains that the viewer has 11 rooms but only 3 fire alarms, posing an urgent question about their placement. The imagery includes a cutaway view of a house, showing various rooms like a dining area with a romantic setup. A prompt challenges viewers to make a quick decision about fire alarm placement for safety. The video features a 'badluck-o-meter' to gauge decision results, emphasizing the importance of preparedness. The ad concludes with offers for fire alarms and water damage insurance from If Insurance, underlining the importance of safeguarding one's home.
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