MINI Cooper - "Porcelain Pylons" by ANDY Awards 2006
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MINI Cooper - "Porcelain Pylons"
- Brand: MINI Cooper
- Country: Canada
- Advertiser: BMW
| Title | Porcelain Pylons |
| Agency | TAXI Toronto |
| Campaign | Porcelain Pylons |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | April 2006 |
| Business Sector | Compact & Small Cars |
| Media Type | Outdoor/Out of Home |
| Market | Canada |
| AI Description | The MINI Cooper campaign 'Porcelain Pylons' ingeniously transforms a common urinal in the men's restroom into an interactive advertisement. This unique setup involved installing 3D pylons inside the urinals to mimic a mini slalom course to test users' precision. Above the urinal, a poster reads 'Test Your Handling Skills,' showing an overhead image of a MINI Cooper navigating an orange track, tying into the vehicle’s agility on the road. The campaign cleverly connects humor with the precision involved in driving a MINI Cooper, engaging restroom users through an unexpected challenge while subtly promoting the agility and fun of the brand. |
| Production Company | Rayment & Collins |
| Creative Director | Zak Mroueh |
| Art Director | Sam Cerullo |
| Copywriter | Jason McCann |
| Agency Producer | Mark Prole |
| Account Manager | Daryn Sutherland |
| Typographer | Brad Kumaraswamy |