MINI Cooper - "Playboy Polybag" by ANDY Awards 2006
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MINI Cooper - "Playboy Polybag"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Playboy Polybag |
| Agency | Crispin Porter + Bogusky |
| Campaign | Playboy Polybag |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | April 2006 |
| Business Sector | Compact & Small Cars |
| Media Type | Magazine |
| AI Description | The ad features a MINI Cooper convertible depicted in three stages. On the left, the car is fully covered in plastic wrap, hinting at the sense of something new and fresh. As one moves right, the wrap is gradually peeled away, finally revealing the complete car in the third panel. The backdrop is a sleek black with bold red framing that echoes the vibrant red exterior of the MINI Cooper. The transformation unveils a sleek and stylish interior, reinforcing the allure of the vehicle. The tagline, 'LET'S TAKE IT OFF. LET'S TAKE IT ALL OFF.' adds a playful and provocative touch, tying to the brand's cheeky and fun-loving identity. This clever visual metaphor emphasizes the excitement and novelty of experiencing the MINI Cooper Convertible. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Art Director | Alex Burnard |
| Art Director | Mike Del Marmol |
| Copywriter | David Schiff |
| Photographer | Peter Hetzmannseder |
| Print Producer | Julieana Stechschulte |