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Creative Award
New York, United States
Altoids - "Hot Coals" by ANDY Awards 2006

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TitleHot Coals
Agency
Campaign Hot Coals
Advertiser Callard & Bowser Suchard
Brand Altoids
PostedApril 2006
Product Cinnamon
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline The curiously strong mints.
Media Type Print
Market United States
AI Description The print ad for Altoids Cinnamon features a man dressed in traditional attire, including a turban and tunic, stepping gingerly as if walking on something hot. He holds a tin of Altoids, and his exaggerated expression suggests unexpected intensity. The ground beneath him is depicted as red cinnamon granules, emphasizing the flavor and strength of the mints. The background is minimalist, focusing attention on the unusual scenario and the product.
Photographer
Creative Director
Creative Director
Art Director
Copywriter