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ANDY Awards

Creative Award
New York, United States
Ministry of Health & Social Affairs - "Girlpower" by ANDY Awards 2006

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TitleGirlpower
Agency
Campaign Girlpower
Advertiser Ministry of Health & Social Affairs - Sweden
Brand Ministry of Health & Social Affairs
PostedApril 2006
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Reveal the bluff
Media Type Digital
Length
More Information demo.fb.se/e/girlpower/ad/
AI Description The advertisement from the Swedish Ministry of Health & Social Affairs, titled 'Girlpower,' explores the impact of digital retouching on body images. Set against a backdrop resembling a magazine cover, it features a blonde model wearing a blue tank top. Each frame illustrates the step-by-step process of digital modification, including altering eye color, whitening teeth, and removing shirt creases. Text overlays mimic magazine headlines, with phrases such as 'Unveil the fraud' and 'Look like the stars in Hollywood.' The tagline, 'Reveal the bluff,' encourages viewers to question the authenticity of perfected media images. This digital advocacy piece aims to raise awareness about unrealistic beauty standards perpetuated by photo manipulation.
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