Nike - "Nike ID Reuters Sign" by ANDY Awards 2006
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Nike - "Nike ID Reuters Sign"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Nike ID Reuters Sign |
| Agency | R/GA |
| Campaign | Nike ID Reuters Sign |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2006 |
| Business Sector | Sneakers / Athletic Footwear |
| Media Type | Promotion & Event |
| Length | |
| More Information | nikeid.com |
| AI Description | The ad takes place in Times Square, New York, surrounded by bright and colorful billboards. People are interacting with giant Nike ID billboards that encourage viewers to call and customize sneakers. The promotion offers a free pair of shoes for designs submitted within a specific time frame. The ad captures the bustling city environment, with many people participating in the event. Screens display customized sneaker designs, and people react with excitement and engagement. The ad ends with the Nike ID logo, highlighting the brand's push for personalization and modernity. |
| Creative Director | Richard Ting |
| Copywriter | Mike Spiegel |
| Agency Producer | Andy Bhatt |
| Designer | Brian Votaw |
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