Mömax - "Citylight Shower Curtain" by ANDY Awards 2006
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Mömax - "Citylight Shower Curtain"
- Brand: Mömax
- Country: United States
- Advertiser: Mömax
| Title | Citylight Shower Curtain |
| Agency | Demner, Merlicek & Bergmann (DMB) |
| Campaign | Citylight Shower Curtain |
| Advertiser | Mömax |
| Brand | Mömax |
| Posted | March 2006 |
| Product | Furniture Stores |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Case Study |
| Length | |
| AI Description | The Mömax advertisement is set in a bustling urban environment with a strategic outdoor placement. It features a large, attention-grabbing poster of a naked man in a shower, placed in a public area. Viewers walking by see the humorous and daring display and are given the option to draw a shower curtain over the poster, linking the advertised product directly to the experience. The ad plays on an element of surprise and engagement, encouraging passersby to interact and cover the image, reflecting the tagline "Looks Better, Doesn’t It?" The aim is to highlight the transformative power of Mömax shower curtains. Its humorous take targets engaging the public, sparking conversations, and associating the brand with fun and creativity. |
| Creative Director | Gerda Reichl-Schebesta |
| Art Director | Bernhard Grafl |
| Copywriter | Alistair Thompson |
| Account Manager | Daniela Berlini |
| Account Manager | Alexander Junger |
| Account Manager | Sophie Schmikal |
| Photographer | Georg Schlosser |
| Agency Producer | Norbert Rabenseifner |
| Agency Producer | Sandra Fauster |
| Desktop | Aron Cserveny-Mizner |