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Creative Award
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Volkswagen - "Crosswords" by ANDY Awards 2006

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TitleCrosswords
Agency
Campaign Crosswords
Advertiser Volkswagen
Brand Volkswagen
PostedApril 2005
Business Sector Automotive
Media Type Newspaper
Market United Kingdom
AI Description The Volkswagen 'Crosswords' ad is a clever and minimalist print campaign that uses the familiar format of a crossword puzzle to make a point about the Volkswagen Polo. The ad features a series of crossword squares, each filled with clues related to the characteristics and features of the Polo, such as compact size, efficiency, and intelligence. The design is in black and white, creating a striking and simple visual that draws the viewer’s attention to the cleverness of the concept. The ad aims to convey the innovative and smart approach of Volkswagen cars through visual storytelling that connects the act of solving puzzles with the experience of driving a Polo.
Art Director
Copywriter
Creative Director
Account Manager
Account Manager