andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
American Legacy Foundation - "Our Own Experts" by ANDY Awards 2006

Filter results by

TitleOur Own Experts
Agency
Campaign Fair Enough - American Legacy Foundation
Advertiser American Legacy Foundation
Brand American Legacy Foundation
PostedJuly 2006
Product Anti-Smoking
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Television & Cinema
Length
Market United States
AI Description The advertisement opens with an exterior shot of a towering glass building reminiscent of corporate headquarters. Inside, a group of businessmen are seated around a boardroom table, engaging in a serious discussion. The setting, with large windows overlooking a cityscape and a somber atmosphere, suggests a pivotal corporate meeting. Dialog overheard indicates a conversation based on a 1987 Big Tobacco session, focused on downplaying the risks associated with secondhand smoke. One businessman suggests creating their own experts to sway public opinion, implying deceptive practices. The satirical line 'It might be funnier if it wasn't true.' highlights the dark irony of the ad. The ad uses dramatic and tense visuals alongside impactful sound effects to critique misleading corporate tactics relating to public health. The message ends with the phrase 'Fair Enough is a Truth Production, reinforcing the ad's satirical and awareness-driven tone against the manipulation by tobacco companies.
Creative Director
Creative Director
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Copywriter
Copywriter
Art Director
Art Director
Art Director
Production Company
Director
Producer
Editor