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ANDY Awards

Creative Award
New York, United States
American Legacy Foundation - "Fair enough: Contaminants" by ANDY Awards 2006

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TitleFair enough: Contaminants
Agency
Campaign Fair Enough - American Legacy Foundation
Advertiser American Legacy Foundation
Brand American Legacy Foundation
PostedJune 2006
Business Sector Anti-Drug/Alcohol/Tobacco Message
Tagline It might be funnier if it wasn't true
Media Type Television & Cinema
Length
AI Description The ad is set in a corporate office environment where several doctors and a businessman review tobacco industry documents from 1994. The dialogue focuses on the shocking contaminants found in cigarettes, including insect infestation, oil, industrial chemicals, and even traces consistent with blood. The tone is satirical, using humor to convey the gravity of the situation. The visuals of the ad, with a professional business setup, are juxtaposed with the absurdity of the findings regarding cigarette contamination. The ad ends with the tagline 'It might be funnier if it wasn't true,' driving home the serious health risks associated with tobacco products. The American Legacy Foundation aims to raise awareness about the harmful ingredients in cigarettes through this provocative message.
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