MINI Cooper - "Roof Studio" by ANDY Awards 2006
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MINI Cooper - "Roof Studio"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Roof Studio |
| Agency | Crispin Porter + Bogusky |
| Campaign | Roof Studio |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | April 2006 |
| Business Sector | Compact & Small Cars |
| Media Type | Web Site |
| Length | |
| Market | United States |
| More Information | www.miniusa.com/roofstudio |
| AI Description | The advertisement showcases an interactive digital experience with a MINI Cooper, allowing users to creatively paint the car's roof using various colors. The visuals highlight the top view of the vehicle, and users can select paint colors, aim a digital bottle, and apply it to the roof. The digital interface is sleek and modern, with a focus on creativity and customization. Instructions are displayed, encouraging users to select paint, aim, and create designs on the car. The soundtrack features a minimalistic and energetic background sound, enhancing the playful tone of the ad. The primary goal is to engage users in a fun and innovative way to visualize their unique designs on a MINI Cooper, promoting both creativity and individual expression. |
| Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Creative Director | Jason Zada |
| Creative Director | Jeff Benjamin |
| Art Director | Rahul Panchal |
| Art Director | Trisha Ting |
| Associate Creative Director | Todd Bois |
| Copywriter | Brian Tierney |
| Copywriter | Jackie Hathiramani |
| Account Manager | Justin Acuff |
| Interactive Producer | Marcelino J. Alvarez |
| Producer | Jay Bain |
| Motion Design | Matt Petrocci |
| Motion Design | Jake Hawley |
| Motion Design | Daniel Smith |
| Sound Design Company | Matt Harwood |
| Flash Programmer | Nick Mitrousis |
| Flash Support | Lucas Shuman |
| Production Company | Beam Interactive |