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ANDY Awards

Creative Award
New York, United States
MINI Cooper - "LA Rally Race" by ANDY Awards 2006

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TitleLA Rally Race
Agency
Campaign LA Rally Race
Advertiser BMW
Brand MINI Cooper
PostedApril 2006
Business Sector Compact & Small Cars
Media Type Digital
Length
More Information www.cpbgroup.com/awards/minirallyrace.html
AI Description The advertisement for MINI Cooper's "LA Rally Race" by BMW, produced in 2006, features a digital racetrack styled with a retro gaming aesthetic. The advertisement is centered on a computer screen where users can customize racing attributes, such as the color of their MINI Cooper car. The loop-shaped racetrack displayed on-screen serves as a digital medium where virtual races and challenges occur. Graphics allow players to select colors like "Chili Red" for the car body and track their progress with a meter display at the top center of the screen. The ad engages viewers by depicting a racing scenario in Southern California with themes of competition and fun. The audio complements the visuals by creating an immersive, game-like atmosphere. Ultimately, the advertisement celebrates the thrill of adventure and victory with an inviting challenge to race again or challenge a friend. The final screen congratulates the player for winning and offers suggestions for further interaction, such as entering a name in the Hall of Fame or finding a car dealer.
Executive Creative Director
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Interactive Creative Director
Art Director
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Development Partner