Gap - "WatchMeChange.com" by ANDY Awards 2006
Filter results by
Gap - "WatchMeChange.com"
- Brand: Gap
- Country: United States
- Advertiser: Gap Inc.
| Title | WatchMeChange.com |
| Agency | Crispin Porter + Bogusky |
| Campaign | WatchMeChange.com |
| Advertiser | Gap Inc. |
| Brand | Gap |
| Posted | April 2006 |
| Business Sector | Apparel & Accessories Stores |
| Media Type | Digital |
| Length | |
| More Information | www.cpbgroup.com/awards/watchmechangeandy.html |
| AI Description | The Gap ad titled 'WatchMeChange.com' features an interactive and playful digital interface that allows users to create a virtual avatar. Set in a digital changing room, users choose a body type, modify facial features, and experiment with various outfits, including tops, blazers, and pants. The ad showcases the personalization of fashion items and encourages individual style expression. As the avatar changes appearance, it dances energetically, highlighting the playful and creative potential of personalizing one's wardrobe online. The campaign effectively marries fashion with technology, offering a dynamic, digitally-driven clothing experience. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Creative Director | Rob Reilly |
| Interactive Creative Director | Jeff Benjamin |
| Art Director | Nick Munoz |
| Copywriter | Mike Howard |
| Photographer | Cheryl Ungar |
| Programmer | Fuel |
| Designer | Rahul Panchal |
| Art Producer | Jessica Hoffman |
| Producer | Paul Sutton |
| Music | Bill Meadows |
| Development Partner | Fuel |
| Producer | David Rolfe |