Audi - "Art of the H3ist" by ANDY Awards 2006
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Audi - "Art of the H3ist"
- Brand: Audi
- Country: United States
- Advertiser: Audi
| Title | Art of the H3ist |
| Title (original language) | Art of the Heist |
| Agency | McKinney |
| Campaign | Art of the H3ist - Audi |
| Advertiser | Audi |
| Brand | Audi |
| Posted | April 2006 |
| Business Sector | Automotive |
| Media Type | Case Study |
| Length | |
| AI Description | "Art of the H3ist" is an interactive campaign by Audi, introducing the new A3 model through a real-world spy narrative. The ad unfolds like a spy movie, beginning with a staged theft at an Audi dealership. The story engages the audience through participation, utilizing both virtual and real-world elements. Viewers become part of the narrative by following blog updates, solving puzzles, and attending events like E3 to uncover clues. This multimedia experience includes billboards, newspaper ads, and digital content, creating a sense of suspense and intrigue. The campaign successfully immerses the audience, drawing them into a reality-blurring experience. |
| Production Company | Chelsea Pictures |
| Post Production | Campfire Media |
| Executive Creative Director | David Baldwin |
| Group Creative Director | Dave Cook |
| Group Creative Director | Jonathan Cude |
| Art Director | Jason Musante |
| Copywriter | Matthew Fischvogt |
| Account Manager | Lee Newman |
| Account Supervisor | Rod Brown |
| Account Supervisor | Erin Bredemann |
| Illustrator | Rodney Davis |
| Head of Production | Regina Brizzolara |
| Interactive Production Artist | Juliette Cook |
| Print Producer | Maria Cipicchio |
| Executive Producer | Steve Wax |
| Producer | llene Richardson |
| Director | Mike Monello |
| Director | Ben Rock |
| Editor | Taylor Marr |
| Editor | Ben Rock |
| Digital Creative Director | Brian Clark |
| Co-Director / Head Writer | Brian Cain |
| Writer | Gregg Hale |
| Writer | Ernie Larsen |
| Writer | Jim Gunshanon |
| Puzzle Designer | Dave Szulborski |
| Production Company | Campfire Media |
| Music Company / Composer | Kays |
| Recording Studio | Visible Man Productions |
| Cinematography | Frazer Bradshaw |
| Interactive Designer | Justin Smith |
| Designer | Juicy Temples |
| Interactive Designer | Juicy Temples |
| Content Director | Jason Musante |
| Content Director | Steve Wax |
| Content Director | Elizabeth Talerman |
| Content Director | Mike Monello |
| Application Developer | Klaus Heesch |
| Application Developer | Juicy Temples |
| Director of Media & Connection Planning | Doug Holroyd |
| Creative Director | Dave Cook |
| Creative Director | Jonathan Cude |
| Advertising Manager | Stephen Berkov |
| Advertising Manager | Mary Ann Wilson |
| Advertising Manager | Jim Taubitz |
| Music Composer | Ben Rock |
| Programmer | Mark Congiusta |
| Assistant Agency Producer | Carrie Sasser |
| Media Strategist | Christin Prince |