Audi - "Art of the H3ist" by ANDY Awards 2006
Filter results by
Audi - "Art of the H3ist"
- Brand: Audi
- Country: United States
- Advertiser: Audi
| Title | Art of the H3ist |
| Title (original language) | Art of the Heist |
| Agency | McKinney |
| Campaign | Art of the H3ist - Audi |
| Advertiser | Audi |
| Brand | Audi |
| Posted | April 2006 |
| Business Sector | Automotive |
| Media Type | Case Study |
| Length | |
| AI Description | The 'Art of the Heist' campaign by Audi is an interactive and immersive experience blurring fact and fiction. The narrative involves the theft of a 2006 Audi A3 containing pivotal coded plans for a massive art heist. Audiences participate in real-time events like music festivals and gaming conventions to influence the story's outcome. The advertisement depicts conspiracies with plot twists, murder, and car chases, with web content and live stunts supporting the narrative. It integrates various media to engage viewers, making them feel part of the mystery. |
| Production Company | Chelsea Pictures |
| Post Production | Campfire Media |