Innocence in Danger - "Question 43" by ANDY Awards 2006
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Innocence in Danger - "Question 43"
This ad is part of the ACT Responsible Collection
- Brand: Innocence in Danger
- Country: United States
- Advertiser: Innocence in Danger
| Title | Question 43 |
| Agency | Saatchi & Saatchi |
| Campaign | Question - Innocence in Danger |
| Advertiser | Innocence in Danger |
| Brand | Innocence in Danger |
| Posted | April 2006 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Pedophiles do their homework. |
| Media Type | Magazine |
| AI Description | The advertisement presents an educational scenario designed to raise awareness about child safety. The text asks a question regarding Sally and her mother, focusing on calculating the time it takes for Sally's mother to arrive home. This is followed by a mathematical solution to the question, demonstrating a detailed calculation. The page resembles a test with academic formatting, using an answer key and diagrams. The tagline at the bottom, "Pedophiles do their homework," accentuates the necessity of vigilance and prevention for children's safety. The ad suggests visiting a website for more information on how to protect children. |
| Creative Director | Tony Granger |
| Creative Director | Jan Jacobs |
| Art Director | Jan Jacobs |
| Creative Director | Leo Premutico |
| Copywriter | Leo Premutico |
| Account Manager | Jay Ferguson |
| Graphic Designer | Kevin Li |