Innocence in Danger - "Question 26" by ANDY Awards 2006
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Innocence in Danger - "Question 26"
This ad is part of the ACT Responsible Collection
- Brand: Innocence in Danger
- Country: United States
- Advertiser: Innocence in Danger
| Title | Question 26 |
| Agency | Saatchi & Saatchi |
| Campaign | Question - Innocence in Danger |
| Advertiser | Innocence in Danger |
| Brand | Innocence in Danger |
| Posted | April 2006 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Pedophiles do their homework. |
| Media Type | Magazine |
| AI Description | The ad features a black-and-white page reminiscent of an educational test or worksheet. It displays a math question titled 'Question 26' followed by a diagram showing a shelf and some calculations pertaining to how many objects can be placed without overstepping boundaries. The visual mimics a school setting, with handwritten notes providing a solution. At the bottom of the page, the serious tagline, 'Pedophiles do their homework,' imparts a powerful warning regarding child safety. The ad creates a connection between educational tests and the theme of vigilance to highlight the preparedness needed to prevent child abuse. Beneath the tagline, the call to action directs readers to seek more information on preventing such threats, emphasizing the real and calculated nature of pedophiles' actions. |
| Creative Director | Tony Granger |
| Creative Director | Jan Jacobs |
| Art Director | Jan Jacobs |
| Creative Director | Leo Premutico |
| Copywriter | Leo Premutico |
| Account Manager | Jay Ferguson |
| Graphic Designer | Kevin Li |