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Creative Award
New York, United States
Innocence in Danger - "Question 22" by ANDY Awards 2006

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TitleQuestion 22
Agency
Campaign Question - Innocence in Danger
Advertiser Innocence in Danger
Brand Innocence in Danger
PostedApril 2006
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline Pedophiles do their homework.
Media Type Magazine
AI Description The ad presents itself as a test paper with a mathematical problem that reads 'Question 22.' It details a scenario where a child, Jake, likes to play at a park 15 kilometers away. The question asks how fast you should drive so that no one suspects you’ve been to the park. This unusual math problem is accompanied by a simplistic diagram showing a swing, a store, and a home with distances marked. Below the question, there’s a handwritten answer indicating speeds and calculations. The tagline, 'Pedophiles do their homework,' adds gravity to the message, urging the viewer to be cautious of potential risks to children. The ad is visually straightforward, using a paper-like texture and a monochromatic scheme to simulate a real test environment.
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