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ANDY Awards

Creative Award
New York, United States
Mount Sinai - "Second Opinion" by ANDY Awards 2006

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TitleSecond Opinion
Agency
Campaign Mount Sinai - Mount Sinai
Advertiser Mount Sinai Medical Center
Brand Mount Sinai
PostedApril 2006
Business Sector Hospitals, Healthcare facilities & Medical Services
Media Type Print
AI Description The print ad for Mount Sinai highlights a touching story of hope and medical achievement. The main text in bold reads, "When other hospitals told Dawn Buxbaum her unborn baby would not survive, our doctors said he could be saved. Talk about a second opinion." This impactful statement is accompanied by a soothing sepia-toned image at the bottom, showing the silhouette of a mother and son joyfully flying kites. This imagery symbolizes life, freedom, and the joy of finding hope in seemingly dire circumstances. The ad serves as a reassuring narrative of how seeking a second opinion at Mount Sinai led to a life-saving outcome.
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