Xbox - "Jump Rope" by ANDY Awards 2006
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Xbox - "Jump Rope"
- Brand: Xbox
- Country: United States
- Advertiser: Microsoft
| Title | Jump Rope |
| Agency | McCann Erickson |
| Campaign | Jump Rope |
| Advertiser | Microsoft |
| Brand | Xbox |
| Posted | March 2006 |
| Business Sector | Video Games/Consoles |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The Xbox ad titled "Jump Rope" features a lively urban scene where people of all ages are gathered outdoors in a city setting, participating in a jump rope competition. The atmosphere is energetic, as individuals showcase their impressive skills and tricks while jumping. The diversity of the crowd emphasizes inclusivity, as participants include kids, men, and women from different backgrounds. The focus is on community, engagement, and dynamic interaction, with energetic music underscoring the vibrant visuals. The ad culminates in the phrase "Jump in," promoting the Xbox 360 brand as an interactive and exciting experience. |
| Creative Director | Scott Duchon |
| Creative Director | Geoff Edwards |
| Creative Director, 72 and Sunny | Glenn Cole |
| Creative Director, 72 and Sunny | John Boiler |
| Art Director | Geoff Edwards |
| Copywriter | Scott Duchon |
| Agency Producer | David Verhoef |
| Director | Frank Budgen |
| Editor | Angus Wall |
| Editing Company | Rock Paper Scissors |
| Production Company | Anonymous Content |
| Music | George Kranz |
| Creative Director | John Boiler |
| Creative Director | Glenn Cole |
| Production Company | Gorgeous LA |