Ponle Corazon - "Magic" by ANDY Awards 2006
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Ponle Corazon - "Magic"
- Brand: Ponle Corazon
- Country: Peru
- Advertiser: Ponle Corazon - Peruvian Children Cancer Foundation
| Title | Magic |
| Agency | Leo Peru |
| Campaign | Magic |
| Advertiser | Ponle Corazon - Peruvian Children Cancer Foundation |
| Brand | Ponle Corazon |
| Posted | March 2006 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | The magic of giving. |
| Tagline (original language) | La magia de la solidaridad. |
| Media Type | Television & Cinema |
| Length | |
| Market | Peru |
| AI Description | The black and white ad captures a street performance where a magician entertains a diverse crowd with tricks. The audience, including children, watches eagerly as the magician performs with a hat and cards. The atmosphere is captivating as the magician pulls a surprise reveal by turning the focus onto a young child, who is later seen to be affected by cancer. The ad ends with people donating money, demonstrating a powerful message of solidarity and compassion. It highlights the emotional connection and shared humanity, encouraging viewers to contribute to a charitable cause, the Peruvian Cancer Foundation. The visual storytelling, though simple, effectively engages the audience with the magic of giving. |
| Editor | Daniel Ayllon |
| Director | Tito Koster |
| Director | Alvero Velarde |
| Art Director | Alvaro Ramos |
| Art Director | Beatriz Caravedo |
| Creative Director | Juan Carlos Gómez de la Torre |
| Agency Producer | Katy Klauer |
| Copywriter | Juan Carlos Gómez de la Torre |
| Producer | Gabriela Del Prado |
| Producer | Lorena Ugarteche |
| Account Manager | Mariella Herrera-Mandelli |
| Account Manager | Claudia Maldonado |
| Music | Euding Maeshiro |
| Photographer | Beto Gutierrez |