Gap - "Change Integrated" by ANDY Awards 2006
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Gap - "Change Integrated"
- Brand: Gap
- Country: United States
- Advertiser: Gap Inc.
| Title | Change Integrated |
| Agency | Crispin Porter + Bogusky |
| Campaign | Change Integrated |
| Advertiser | Gap Inc. |
| Brand | Gap |
| Posted | March 2006 |
| Business Sector | Apparel & Accessories Stores |
| Media Type | Case Study |
| Length | |
| Soundtrack | Dont Stand Still |
| AI Description | The Gap's 'Change Integrated' campaign focuses on revitalizing its brand by renovating stores across the U.S. and transforming customer engagement during the process. With a focus on 'change,' the campaign deploys a multitude of marketing tactics, from interactive workbooks distributed in stores to a 3D modeling website where customers can style virtual models with Gap clothing. Public spaces feature impactful visual messaging with the new blue square icon symbolizing change. Spike Jones directs a cinema clip supporting the campaign's narrative of a redefined, modern Gap. The ad highlights the creativity and excitement in preparing audiences for the store reopenings. The 'Watch Me Change' website gains traction, further promoting anticipation and digital interaction while reflecting the overarching theme of transformation. |
| CGI | Methodstudios |
| Music Company / Composer | Stimmung |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Creative Director | Rob Reilly |
| Interactive Director | Jeff Benjamin |
| Art Director | John Parker |
| Art Director | Kat Morris |
| Art Director | Geordie Stephens |
| Art Director | Nick Munoz |
| Art Director | Prez Rodriguez |
| Copywriter | Evan Fry |
| Copywriter | Mike Howard |
| Copywriter | Franklin Tipton |
| Copywriter | Maureen Bongiovanni |
| Copywriter | Aramis Israel |
| Photographer | Cheryl Ungar |
| Photographer | Mark Laita |
| Director of Photography (DOP) | Harris Savides |
| Executive Agency Producer | Rupert Samuel |
| Executive Agency Producer | David Rolfe |
| Interactive Designer | Rahul Panchal |
| Graphic Designer | Buck |
| Print Producer | Brian McMillen |
| Print Producer | Julieana Stechschulte |
| Art Producer | Jessica Hoffman |
| Retoucher | Thomas Slatky |
| Retoucher | Jason Leiva |
| Interactive Production Artist | Paul Sutton |
| Interactive Production Artist | David Rolfe |
| Producer | Vince Landay |
| Producer | Spike Jonze |
| Editor | Eric Zumbrunnen |
| Editor | Pete D'Andrea |
| Editor | Peter O?Donovan |
| Special Effects / VFX | Company 3 |
| Colorist | Steffan Sonnenfeld |
| Executive Producer | Missy Papageorge |
| Special Effects / VFX | Brian Robinson |
| Special Effects / VFX | Tiffany Lynch |
| Special Effects / VFX | Mary O'Gara |
| Production Company | Morton Jankel Zander (MJZ) |
| Post Production | Company 3 |
| Executive Producer | Saima Awan |
| Executive Producer | Neysa Horsburgh |
| Sound Design Company | Mitt Out Sound |
| Audio Post Production | Lime Studios |
| Audio Engineer | Lime Studios |
| Agency Executive Music Producer | Bill Meadows |
| Production Designer | Floyd Albee |
| Wardrobe / Stylist | Casey Storm |
| Stunt Coordinator | Darrin P |