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ANDY Awards

Creative Award
New York, United States
Stella Artois - "Le Sacrifice (90 sec)" by ANDY Awards 2006

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TitleLe Sacrifice (90 sec)
Agency
Campaign Le Sacrifice (90 sec)
Advertiser InBev / Labatt Brewing Company
Brand Stella Artois
PostedMarch 2006
Business Sector Beers, Ciders, Lagers
Tagline Reassuringly Elephants
Media Type Cinema
Length
Market United Kingdom
AI Description The commercial "Le Sacrifice (90 sec)" presents a black and white, silent-era style film set in a mysterious, surreal world. The scene opens with men seated outside in a garden setting, centered around a bottle. They seem expressionless and immersed in deep contemplation. A violin, draped with a coat, rests on a chair, contributing to the somber mood.

The eerie sequence unfolds as an old man emerges from the woods, his face barely visible among dense foliage. Distinctive lighting casts dramatic and unsettling shadows, enhancing the vintage effect. An ostrich struts comically into the frame, juxtaposing the stillness of the scene. As the narrative builds, a sense of intrigue and mystery envelops the viewers. Unusual elements like a moonlit night, a silent woman with striking eyes, and an egg beginning to crack contribute to the surreal theme.

Finally, the advertisement concludes with the similar eerie setting, where the mystique gives way to the brand name Stella Artois, with the tagline appearing alongside: "Reassuringly Elephants." The cinematic atmosphere and abstract imagery coalesce to create a memorable advertisement rich in aesthetic and cultural nuances.
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