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Orange - "Blackout"

Mother London London, United Kingdom

Awards

12936

Brand: Orange
Country: United Kingdom

Advertiser: Orange

Title	Blackout
Agency	Mother London
Campaign	Blackout
Advertiser	Orange
Brand	Orange
Posted	March 2006
Business Sector	Telecommunications Services
Tagline	the future's bright
Media Type	Television & Cinema
Length	60 seconds
AI Description	The Orange advertisement titled "Blackout" from 2006, produced by Mother London, is set primarily during the New York City blackout of 2003. The ad captures a transformative moment when people connect joyfully through a shared experience amidst the darkness. The scenes portray individuals and groups coming together, with candlelight forming the backdrop for smiles, laughter, and camaraderie. The ad uses the blackout as a metaphor for moments when people can "switch on" emotionally when technology is not a distraction. The visuals and audio give a sense of warmth and connection, with citizens of the bustling city embracing the romantic and communal aspects of the situation. The tagline pushes the idea that "the future's bright," suggesting optimism through connectivity, both technological and human.
Production Company	Biscuit Filmworks LA
Editing Company	Bikini Editorial
Editing Company	Whitehouse Post
Creative Director	Stephen Butler
Art Director	Gustavo Sousa
Copywriter	Augosto Sola
Agency Producer	Angela Eleini
Producer	Jay Veal
Director	Noam Murro
Editor	Avi Oron
Production Company	Independent
Producer	Richard Packer
Editor	Ben Stephens
Music Composer	Joanna Newsom
Music Arranger	Joanna Newsom
Strategist	Dylan Williams
Brand Marketing Director	Pippa Dunn
Director of Photography (DOP)	Ellen Kuras
Lighting Director / Lighting	Ellen Kuras