ANDY Awards

Creative Award

New York, United States

Update

Snickers - "Jail"

10166

Title	Jail
Agency	BBDO New York
Campaign	Only Satisfying If You Eat It - Snickers
Advertiser	Mars, Inc.
Brand	Snickers
Posted	March 2006
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Media Type	Television & Cinema
Length	30 seconds
AI Description	The Snickers ad takes place in a jail, following a prisoner yearning for a candy bar. The setting is somber, with the typical gray-blue uniform of the prison environment. Humor underlies the narrative as another prisoner manages to pass a Snickers bar covertly. As the scene progresses outside, a guard eats the bar, moments after another prisoner suffers due to the lack of it. The tagline humorously concludes: "It's only satisfying if you eat it," playing on the idea of actual consumption over just possession of the candy.
Creative Director	David Lubars
Creative Director	Bill Bruce
Creative Director	Eric Silver
Art Director	Jonathan Mackler
Copywriter	Jim Lemaitre
Account Manager	Rob Rawley
Account Manager	Kristina Muir
Agency Producer	Ed Zazerra
Agency Producer	Loren Parkins
Director	Ulf Johansson
Director of Photography (DOP)	Carl Nilsson
Editor	Gavin Culter-Mackenzie
Production Company	Smith & Jones