Renault - "Crash Test" by ANDY Awards 2006
Filter results by
| Title | Crash Test |
| Agency | Nordpol Hamburg |
| Campaign | Safety Campaign - Renault |
| Advertiser | Renault |
| Brand | Renault |
| Posted | March 2006 |
| Business Sector | Cars |
| Story | In a reconstruction of the Euro NCAP different kinds of food are put to the test. All bar one are smashed to pieces. The message: The safest cars are French. |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The Renault ad creatively features various types of food undergoing crash tests. A sausage, sushi roll, and wafer are launched at high speed toward a crash barrier, all meeting a comedic yet destructive end. Finally, a baguette is tested and surprisingly remains intact. This humorous and unexpected twist highlights the message that the safest cars are French, specifically pointing to Renault's accomplishment in achieving top safety ratings. The industrial setting with a countdown timer enhances the dramatic setup, while the background audio enriches the suspense of the test with a melody that juxtaposes the visuals. |
| Creative Director | Lars Ruhmann |
| Art Director | Gunther Schreiber |
| Copywriter | Ingmar Bartels |
| Account Manager | Mathias Mueller-Using |
| Account Manager | Niklas Franke |
| Graphic Designer | Christoph Bielefeldt |
| Graphic Designer | Philipp Dörner |
| Graphic Designer | Bertrand Kirschenhofer |
| Producer | Jürgen Joppen |
| Director | Silvio Helbig |
| Director Marketing/Communications, Renault | Jörg-Alexander Ellhof |
| Production Company | element e |
| Art Director | Philipp Dörner |
| Art Director | Christoph Bielefeldt |
| Art Director | Bertrand Kirschenhofer |
| Advertiser's Supervisor | Jörg-Alexander Ellhof |