Hummer - "Monster (Super Bowl XL)" by ANDY Awards 2006
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Hummer - "Monster (Super Bowl XL)"
- Brand: Hummer
- Country: United States
- Advertiser: General Motors Corp.
| Title | Monster (Super Bowl XL) |
| Agency | Modernista! |
| Campaign | Monster - H3 |
| Advertiser | General Motors Corp. |
| Brand | Hummer |
| Posted | February 2006 |
| Product | H3 |
| Business Sector | Cars |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| AI Description | The ad features a giant creature reminiscent of classic movie monsters rampaging through a city, causing destruction. Everything changes when a giant robot appears, and rather than battling, they show affection towards each other. Later, the monster is revealed to be pregnant, a twist that surprises the viewer. The story concludes with the birth of a Hummer H3, symbolized by a red car driving away from the pair. The ad uses a mix of retro sci-fi and fantasy aesthetics, paired with a playful soundtrack that hints at love and humor. It's a creative narrative providing an entertaining introduction to the Hummer H3 as a 'little monster.' |
| Production Company | Biscuit Filmworks LA |
| Special Effects / VFX | Methodstudios |
| Copywriter | Alex Flint |
| Art Director | Philip Bonnery |
| Editor | Avi Oron |
| Director | Noam Murro |
| Director of Photography (DOP) | Toby Irwin |
| Creative Director | Gary Koepke |
| Creative Director | Lance Jensen |
| Account Manager | Mike Wilmot |
| Agency Producer | Charles Wolford |
| Producer | Shawn Lacy Tessaro |
| Music | Everything But The Girl |
| Recording Studio | Rhino Entertainment |