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ANDY Awards

Creative Award
New York, United States
Air Tahiti Nui - "Crowd" by ANDY Awards 2006

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TitleCrowd
Agency
Campaign Doodle Illustration - Air Tahiti
Advertiser Air Tahiti
Brand Air Tahiti Nui
PostedJanuary 2006
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type Print
Market United States
AI Description The advertisement for Air Tahiti Nui uses a simplistic and artistic line drawing style to convey its message. It features a group of people on the left, subtly portraying a busy lifestyle or crowd. As the eye moves across the piece to the right, there is a noticeable transition to a more carefree environment with a couple depicted in beachwear, suggesting an escape from the crowd to a serene and relaxing destination. The background uses earth tones, enhancing the calm and natural feel of the artwork. A small line of text appears between the two groups, reading 'www.rys-tahiti-nonstop.com,' emphasizing non-stop travel to Tahiti. The composition creatively uses minimalism to draw contrasts between the congested city life and the tranquil beaches, underlining the allure of travel and escape.
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Account Supervisor
Account Supervisor
Photographer
Designer
Skyline Artist