American Red Cross - "Medicine" by ANDY Awards 2006
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American Red Cross - "Medicine"
- Brand: American Red Cross
- Country: Germany
- Advertiser: American Red Cross
| Title | Medicine |
| Agency | Miami Ad School Europe |
| Campaign | Postcards - American Red Cross |
| Advertiser | American Red Cross |
| Brand | American Red Cross |
| Posted | December 2005 |
| Product | Victims of the Tsunami |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Direct Mail |
| Market | Germany |
| AI Description | The ad from the American Red Cross, produced by Miami Ad School Europe in 2005, is a poignant piece of direct mail featuring the aftermath of the devastating tsunami. It presents a postcard with images depicting a woman receiving first aid assistance amidst a chaotic environment, surrounded by relief workers and other affected individuals. The imagery is raw and impactful, designed to evoke a sense of urgency and compassion from the viewer, urging them to support the relief efforts. The reality of the situation is conveyed through the use of realistic and candid photography, which captures the struggle and suffering of the victims. |
| Art Director | Susann Goerg |
| Copywriter | Katharina Trumbach |
| Professor | Diana Pauser |